Snowbird | Give me the Bird Campaign
Give me the Bird is Snowbird's 2025-26 Season ad campaign. I worked with Snowbird's Senior Designer, Ciara Hill, and Content Specialist, Otto Solberg, to create a unique landing page that unifies the cohesive "grungy" look from other campaign elements, including ads, billboards, and retail offerings. The page explains the who, what, and why of the campaign while also showcasing Snowbird's popular products.
The Goal of Webpage Creation
1. Explain the 2025-26 Snowbird ad campaign to both skiers and snowboarders who love Snowbird and professionals writing about the campaign.
2. Play into the theme of the campaign.
Process
Discovery Phase
1. Discovery Phase
2. Wireframe
3. Builds and Edits
Since this page was more about design than functionality, the discovery phase was a bit different. It included reconnecting with my 13-year-old emo side and looking at Simple Plan's, Green Day's, and other punk rock bands' websites, getting half the office together to build a playlist, and reiterations of copy tying in what came from our ad agency and what we know unites skiers and snowboarders at Snowbird.
Key Takeaways
1. Sometimes you have to throw the rules out the window for landing pages.
Results
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The campaign, with a link and quotes from the page, was featured in the Salt Lake Tribune.
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22 people saved the Spotify playlist