About
Hi, my name is Nicole. I have ten years of experience in digital marketing.
I got my start in marketing at the University of Oregon, where I double majored in journalism and advertising and minored in multimedia. Since then, I have successfully helped brands and organizations grow their online presence through social media strategy, strategic content creation, blog writing, and UI/UX design.
Outside of work, I am known for making delicious but ugly baked goods, being that person you see running around town, sneaking in a backcountry ski lap before work, and having a spoiled dog that makes an appearance in most video calls.
I am currently based in Salt Lake City, Utah with my dog, Hoji.
Resume
Digital Marketing Specialist
Snowbird
June 2023 - present
• Refreshed and rebuilt all Snowbird webpages; partnered with developers and content teams to migrate snowbird.com site to Drupal • Manage web, mobile app, and on-site digital display content, maintain up-to-date business information, optimize web for SEO and AI, and continually implement new features to enhance functionality • Created comprehensive Looker Studio reports tied to GA4, deliver weekly analyses on web revenue, site traffic, and digital marketing performance
• Developed a new user experience for the Guiding & Lessons programs, driving a 214% year-over-year increase in page views
• Worked with Snowbird’s retail department to build and launch an e-commerce site to sell logo items on the web.
Web & Social Media Director
United Way of Salt Lake
Oct. 2021 - May 2023
• Manage the web strategy, landing page design and development, and SEO performance for uw.org, 211Utah.org, and PromiseUtah.org
• Oversee the strategy of the new 211 website build, act as the point of contact with developers, and project manage all content creation and curation
• Collaborate with the marketing team to launch digital campaigns to promote advocacy, volunteer, and giving opportunities
• Supervise the Social Media Manager role
• Lead the social media strategy for three channels and manage paid digital advertising campaigns
Web & Social Media Manager
United Way of Salt Lake
Feb. 2019 - Oct. 2021
• Developed, curated, and created social media content for United Way of Salt Lake, 5b45, and 211 Utah
• Managed the content and design of webpages and blogs for uw.org and PromiseUtah.org on WordPress
• Contributed to the content and design to 211Utah.org
• Helped increase online giving by 40% from March 2020 to March 2021
Content Manager
Stay Park City
Sep. 2017 - Jan. 2019
• Wrote content for marketing materials and hotel landing pages for several white-label booking sites
• Oversaw the marketing efforts for our DBA, Stay Park City, including creating all social media material, e-mail marketing materials, SEO landing pages, and paid social advertisements
• The custom landing pages on topics such as “Best Ski-in/Ski-out Hotels in Park City” helped increase organic traffic by 88% year over year
Content Manager
Stay Park City
Sep. 2017 - Jan. 2019
• Wrote content for marketing materials and hotel landing pages for several white-label booking sites
• Oversaw the marketing efforts for our DBA, Stay Park City, including creating all social media material, e-mail marketing materials, SEO landing pages, and paid social advertisements
• The custom landing pages on topics such as “Best Ski-in/Ski-out Hotels in Park City” helped increase organic traffic by 88% year over year
Social Media Content Specialist
Ragnar Relays
March 2016 - Aug. 2017
• Created and scheduled content for all of the social media platforms across Ragnar’s two brands: Ragnar Relay and Ragnar Trail
• Managed online communities and interacted with partners’ digital content
• Wrote profiles for the blog on our runners, including articles about a 93-year-old World War II veteran and a team comprised of athletes using running blades. These stories helped increase traffic to the blog by 113% year over year